For the Love of Nothing Extra
Sometimes, less really is more.
The Pure Pup is our scent-free, ultra-gentle dog shampoo bar — made for puppies, sensitive skin, allergy-prone dogs and humans who prefer things beautifully simple. No added aromas. No fuss. Just clean, soft fur and happy skin.
Pure love. Pure clean.
What Makes It Different
Designed for dogs who need nothing extra, this bar cleans effectively without fragrance or essential oils — making it ideal for frequent washing, puppies, or post-groom resets.
How to Use
Wet fur with lukewarm water.
Lather gently in hands.
Massage into coat and rinse thoroughly.
Ingredients
What’s Inside (In Normal Words)
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Gentle coconut-based cleansers – clean fur without irritating sensitive skin
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Seaweed-derived conditioner – helps keep coats soft and easy to manage
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Coconut milk & coconut oil – nourish fur and support healthy skin
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Rice protein – helps strengthen fur and improve softness
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Apple cider vinegar – helps rebalance skin and boost natural shine
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Vitamin B5 (Panthenol) – moisturises and supports skin comfort
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Baking soda – gently helps neutralise odours
No added fragrance. No essential oils. No harsh chemicals.
Just a simple, kind formula made for puppies, sensitive skin and scent-free households.
Sodium Lauryl Sulfoacetate, Sodium Alginate, Cocos Nucifera Milk, Hydrolyzed Rice Protein, Apple Cider Vinegar, Cocos Nucifera Oil, Cocamidopropyl Betaine, Panthenol, Sodium Bicarbonate.
Perfect For